Playbooks for ranking inside AI answers.
Fresh writing on Answer Engine Optimization, AI visibility, and the post-search era — for founders and marketers building brands that get cited by ChatGPT, Gemini, Perplexity and Claude.
What is Answer Engine Optimization (AEO)? A Complete 2026 Guide
AEO replaces link-based SEO with citation-based recommendation. Here's what changes, why it matters, and how to start ranking inside AI answers.
SEO vs AEO: What Changes in the Post-Search Era
SEO is not dead — but it's no longer enough. Understand what AEO adds, where the two overlap, and how to split your budget.
How ChatGPT Actually Chooses Which Brands to Recommend
ChatGPT's brand recommendations aren't random. They're a weighted mix of training data, browsing results, and prompt phrasing. Here's the breakdown.
Ranking Inside Google AI Overviews: The Complete Guide
AI Overviews are Google's answer to ChatGPT. Winning a citation inside them is a distinct skill from ranking #1 on the classic SERP.
The Perplexity Citation Playbook: How to Get Your Site Cited
Every Perplexity answer shows its sources. That transparency is a gift — you can see exactly why a page won and copy the pattern.
The Complete Guide to llms.txt: Your Site's AI Manifest
llms.txt is emerging as the robots.txt of the AI era. It's a five-minute file that can meaningfully change how LLMs describe your brand.
Schema Markup for AI Search: Every Type That Matters in 2026
Schema is the vocabulary AI engines use to understand your entities. Get it right and you become citable. Get it wrong and you're invisible.
How to Track Your Brand Mentions Across AI Chatbots
Traditional analytics don't see AI answers. Building a proper AEO measurement stack is now a table-stakes marketing capability.
A Content Strategy Built for LLM Discoverability
Long, keyword-optimized pillar pages are the old game. LLM-friendly content is denser, more citable, and structured for retrieval.
The Death of the Ten Blue Links (and What Replaces Them)
For 25 years, search meant ten links. That era is ending. Here's what the new attention layer looks like and how brands adapt.
Reddit's Outsized Role in AI Search Rankings
AI engines lean heavily on Reddit for authentic, unfiltered user opinion. Ignoring it as a channel is now a strategic error.
FAQ Schema: The Unsexy Tactic That Wins Zero-Click Answers
FAQ schema was old news for SEO. For AEO, it's back — and stronger than ever. Every page should have it.
E-E-A-T for AI: The Trust Signals That Actually Move the Needle
AI engines have to hedge against hallucination. Trust signals are how they decide who to cite. Get these right.
Getting Cited by Claude, Gemini, and ChatGPT: One Playbook, Three Engines
Optimize for one engine and you'll accidentally win in the others. Here's the 80% of AEO work that transfers across ChatGPT, Claude, and Gemini.
How to Audit Your Brand's AI Visibility in One Afternoon
Before you spend a dollar on AEO, spend three hours auditing where you actually stand. Here's the exact checklist we use.
Buyer-Intent Prompts: The New Keyword Research
In the AI era, your target list isn't keywords — it's the exact prompts your buyers type. Here's how to build and prioritize them.
Programmatic AEO: Scaling AI-Optimized Content Without Slop
AI made scaling content easy. It also made scaling *bad* content easy. Here's how to run a programmatic AEO strategy that still gets cited.
Competitor Analysis in the AI Search Era
Your competitors are no longer just fighting for #1 on Google. They're fighting to *be the answer*. Here's how to track and respond.
Vector Embeddings and Semantic Content: A Non-Technical Primer
You don't need to understand transformers, but you do need to understand embeddings. Here's the model, translated for marketers.
The Future of B2B Marketing in an AI-First World
AI is not the future of B2B marketing. It's the present. Here's what the next five years look like — and how to prepare.